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I've had this idea for a long time and storyboarding class presented me with the opportunity to see this big budget commercial come to life. I wanted to create a TV spot that embodied the 'extremeness' of 90's Mountain Dew commercials of my childhood. Also, I wanted to breathe new life into the idea with a little bit of hyperbole, personification, and unexpectedness. Do the Dew... at 20,000 feet.